Business planning that turns your idea into a plan
Business planning software for founders. The guided structure reuses your forecast figures and exports a Word and PDF file.
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Business planning
Included in your solution
Why use it?
A guided structure, section by section.
A narrative aligned with your figures.
A clear presentation for funders.
What you get
Executive summary
Market analysis
Sales strategy
Complete financial section
Why does business planning fail?
Most plans fail in the same place: the reader gives up before the figures. An investor or account manager opens the document, reads the executive summary and decides within two minutes whether to continue. The rest of the file only confirms or contradicts that first impression.
Good business planning therefore starts at the end. Write the executive summary last, once you know what you are proving. It fits on one page and answers four questions. What problem do you solve? For which customers? Why you? And how much do you need? Market, competition, sales strategy and legal structure then support those answers.
The guided structure in Juristelo follows that order and pulls figures straight from your forecast. You avoid the most common flaw in rejected files: a narrative announcing growth that the financial tables never show.
Solid business planning keeps text and tables consistent. Does your strategy include two new salespeople? Then the payroll must include them. Do you promise expansion abroad? Then the budget must carry that line. A professional reader checks those links every time.
Finally, adapt the tone to the reader. A banker looks for repayment capacity and guarantees. An investor looks at market size and growth potential. A grant body checks the project against its award criteria. The same plan can serve all three if you adjust the executive summary.
From idea to actionable document
Describe your project
Follow the guided process
Review and export
Frequently asked questions
- Is a written plan required?
- Not to set up a company in Belgium. Only the financial plan is a legal requirement at incorporation. Business planning becomes essential once you approach a bank, a regional grant scheme or an investor. It explains why your figures hold up.
- How do you build a market study without paid data?
- Combine three free sources. First, sector statistics from national statistics offices. Second, the annual accounts your competitors file with the central balance sheet office. Third, around ten interviews with prospective customers. Ten documented conversations beat a purchased study you cannot comment on.
- What should the document contain?
- A one-page executive summary, then the founder profile and the offering. Next come the market and competition study, the sales strategy and the legal structure. The forecast financial statements close the file.
- How long should the plan be?
- Fifteen to thirty pages for a bank file, appendices included. Beyond that, readers disengage. Detailed financial tables belong in the appendix, never in the body.
- Should business planning start with the figures?
- Yes. The forecast sets what the text can promise. Juristelo then reuses those figures in every section, so the narrative and the numbers never drift apart.
- Can you export the file?
- Yes, to Word or PDF. You can also share a temporary link with your banker or an investor.
- Do you write the text yourself?
- Yes. You write each section yourself, with the structure as your guide. The figures come straight from your forecast, so you never retype them.
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